An Overview of the Halal Industry in the Gambia with Islamic Perspective: Challenges and Opportunities
Keywords:Halal Industry, Challenges, Muslim Consumers, Gambia, Sharee-ah
This study discusses an overview of the halal industry in The Gambia which is the smallest country in mainland Africa. Halal Industry has emerged as a new sector in the global economy, the industry is worth 2.3 trillion U.S Dollars. It is currently dominated by Southeast Asia with Malaysia and Indonesia taking the lead, followed by other continents like the United States of America, Europe, and Africa. Islam is believed to have been practiced in West Africa since the 7th Century amounting to over 12 centuries of Islamic influence in the region. The Gambia is a country with a 95 percent Muslim population, necessitating consumer awareness of halal products and services. There are currently no established halal education institutes in The Gambia, which has had a significant impact on Muslim consumers' awareness of halal standards, spanning from local farmers to food vendors, local consumers, processing industries, and importers. The lack of formal halal education institutions stands out as the most noticeable challenge. However, the vibrant Muslim population offers the highest opportunity. The paper is compiled from primary and secondary sources including government agencies, private firms, local consumers, journal articles, books, etc to find out the awareness of halal products, opportunities, and challenges.
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